To sell a format

Now, the television business is not an easy one. Lots of money moving around, for sure. But to break into that flow of money is more of a challenge.

When selling a television format, most buyers would like to see an episode, or even better, a whole series. They also like ratings and reviews - ratings (if high enough) a lot more than reviews, as a matter of fact.

That's why I lift my hat when reading todays news that Armoza Formats of Israel have sold their format "Revenge of the Geeks" to the US, UK, Holland, Poland and several other territorier, although the series have still to premiere in Israel (which it will do in November). Well done lads - you must've had a great format, and a helluva pitch :)

Now I just have to do that as well... :)