|A classic view of transmedia. Nothing wrong with it, except for the fact that no people are involved.|
Picture from sonofhowell.com
Basically it is very easy to get lost in the myriad of storytelling, technical and other possibilities and connections outlined in the picture above. We need to remember that it is actual people who will design, develop, produce, distribute and market the content that is created; these people need to gel, at least in the context of the project, or else we'll have something worth less than the sum of its' parts, instead of the other way around.
|Five people we need to get to talk to and understand each other,|
if a transmedia project is to be a success