|The Audience. Your task? To get them to turn around, pay attention and invest in your content!|
All of this |the five pillars written about earlier in the post] leads to one thing; the need to create a transmedia experience that will engage, excite, enable and enrich an audience. This, while all the people representing the five pillars above need to communicate fully and thoroughly with each other, communication which may or may not include the use of translators and glossaries to assist with the understanding.
What it all boils down to is that everyone must strive to understand everyone else and open one's eyes to the possibilities and challenges that will arise. Or, rather, open one eye to possibilities and challenges, as the other eye needs to stay constantly fixed on the audience, ready to adapt, respond, re-develop and communicate. The audience is the foundation that all these pillars need to be grounded on, else we’ll just have a heap of rabble in the end. More on them in another post.